Over 50’s Ballet Tauranga

 Over 50’s Ballet Tauranga is owned and run by Michelle Michelle Heyder, a talented and dedicated Dance Movement Therapist.

New brand (logo and A5 brochure) | Branded social media account (Facebook cover image and introductory tile)

Over 50s Ballet Tauranga Brand - Logo
Over 50s Ballet Tauranga Brand - T-Shirt
Over 50s Ballet Tauranga Brand - Social Media Tile
Over 50s Ballet Tauranga Brand - A5 Brochure

Project overview

Michelle approached me to create a new logo for her business, Over 50’s Ballet Tauranga. Having worked with Michelle previously on a logo for another of her businesses, I understood her vision and needs. Over 50’s Ballet Tauranga is a small business, so budget was an important consideration. We collaborated to create a brand that successfully resonates with the business values.

I created a Facebook cover image and introductory tile for her public Facebook profile which helped to establish the brand’s foundation. This included selecting a compelling hero image to represent the brand.

Additionally, I was asked to create a simple two-page A5 brochure to help promote the ballet classes. Michelle provided various photos and draft copy. I refined the copy to ensure the message was clear and digestible as a brochure, and I worked with Michelle to select the most appropriate photographs to effectively represent the business.