Bluelab

Multi-lingual manuals, catalogues, brochures, labels, packaging, promotional material, product photography

 Bluelab is New Zealands leading wholesalers of hydroponics supplies and are based in Tauranga, New Zealand.

 I worked with the Marketing Manager of Bluelab for a number of years, producing their maketing collateral as required until they grew to the point where they needed a full-time person in the role. Bluelab had an established and effective brand with a strong focus on brand consistency, but with an innovative creative twist where needed.

Some of the projects I worked on included designing complex multi-lingual product manuals, product catalogues and brochures, product labels and product packaging. I also carried out the product photography for their marketing material.