Key steps for designing an exhibition site that drives traffic and creates an unforgettable experience for your visitors


Designing an exhibition site requires careful planning and execution to ensure it effectively communicates your business’s key messages, stands out from the competition and drives sales.

Planning your exhibition site prior to organising the marketing collateral such as banners, flags, posters and wall art will ensure you create a stand-out site and memorable experience for your visitors.

Outlined below are some essential considerations for designing an exhibition site, including the importance of setting clear goals, considering the exhibition space, creating a cohesive brand identity, and engaging with the target audience.

Set clear goals

It’s important to set clear goals. Define your objectives and what you want to achieve with your exhibition. This includes defining your target audience, your key messages and the outcome you want to achieve.

By setting clear goals, you can design an exhibition site that is focused on achieving those goals and communicating your business’s key messages effectively.

Consider the exhibition space

Consider the size and layout of the exhibition space and how you can best use it to showcase your products or services. How will visitors will move through the space? How can you come up with clever innovative ways to create an engaging experience for them?

What environmental factors exist that could affect the site design and experience for your visitors? Existing lighting? Sound from attendees and other sites? How can you mitigate any negative effects from these existing factors?

Create a cohesive brand identity

Creating a cohesive brand identity is another crucial aspect of designing an exhibition site. Your brand identity should be consistent across all collateral, including pop-up banners, branded fabric walls, large posters, branded plinths and tables, flags, and more. This helps to create a cohesive exhibition site design that is easily recognisable to the target audience.

It’s important to use the same colours, fonts, and imagery across all collateral to reinforce your brand identity and create a lasting impression on the target audience.

Engage with the target audience

Look at ways to create an interactive experience that encourages visitors to engage with your products or services.

  • Create displays that showcase your products or services in an engaging and memorable way.
  • Have stations where your visitors can directly interact with your products.
  • Offer product demonstrations.
  • Use interactive technology, such as virtual reality or augmented reality, to create an immersive experience for visitors.

If you think you might benefit from some help planning and designing your exhibition site get in touch and we can have a chat about what you are proposing to do to see where I can help you.

If you have a site plan you are welcome to send it to me for some basic feedback at no charge.

Find out more about on the Exhibition site design services page

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