The value of your logo

The value of your logo

Of all your brand and marketing collateral, your logo is the most valuable and crucial element to get right. What does your logo do for your business? Typically, it’s your logo that makes the initial impression, whether it’s in advertisements, on your...
Creating your ideal customer avatar

Creating your ideal customer avatar

Putting the pieces together to create your ideal customer avatar and why it’s an important part of your business planning strategy. In the dynamic world of business, understanding your audience is not just a luxury; it’s a necessity. The steps to achieve this...