Designing signage

Vehicle and building signage is a wonderful, and over the long term, a very cost effective way to promote your business… if done right.

As with all your your marketing material, to get the most value from your signage, it must be professionally designed and consistent with the rest of your marketing material. The last thing you want is to invest a chunk of your budget into signage only to find the end result has a line added here, an extra colour added here, the text element of your logo made larger in proportion to the graphical element that accompanies your logo ‘so it will fit’ and therefore is not consistent with the rest of your brand. Your signage must have the same look and feel as the rest of your marketing material to work well for you.

A team effort between signwriter and designer

To get the most value from your signage budget the creation of your signage needs to be a team effort between the signwriter and an experienced designer. The signwriter is the expert when it comes to knowing the best materials to use and the best way to fix them – the designer is the expert when it comes to creating the right visual effect so the signage is visually stunning, professional and consistent with your brand. If you use an experienced designer they should also have a good knowledge of the practical application of sign construction.

If we are working on a brand for a client we strongly encourage our clients to either get us to organise the signwriting for them or at least allow us to be closely involved in the process. No matter which approach you decide to go with, we will always need to work with the signwriter to a certain degree to ensure we prepare the files correctly for the signwriter. The best scenario is to be able to work together.

If you choose the option of us organising the signage for you this is a brief overview of the process:

Involving us does mean it will cost a little more but it also means you will end up with carefully thought out, well designed, well planned and professional signage that will maximise you profile help prevent costly mistakes. It also means you will receive impartial advice. Your signage will be around for awhile – it is worth getting it right.