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	<title>Slice Creative &#187; Brand</title>
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		<title>Brand consistency</title>
		<link>http://slicecreative.co.nz/site-articles/brand/brand-consistency-2/</link>
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		<pubDate>Sun, 06 Feb 2011 09:07:12 +0000</pubDate>
		<dc:creator><![CDATA[toeyone-sl]]></dc:creator>
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		<description><![CDATA[One of the most important aspects of a good strong brand is consistency. A professionally developed brand that is consistently applied across all areas of your business does two important things. The first is that it helps make your products or service more easily recognisable by your target market.]]></description>
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		<title>The value of a logo</title>
		<link>http://slicecreative.co.nz/site-articles/brand/the-value-of-a-logo/</link>
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		<pubDate>Sun, 06 Feb 2011 08:59:55 +0000</pubDate>
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		<description><![CDATA[Of all your brand and marketing collateral, your logo is the most valuable and the most important thing to get right. In most cases, if you don&#8217;t have a logo &#8211; you don&#8217;t have a business. It is often your logo that gets seen first; in advertisements, on your business card, on signage, on brochures. [&#8230;]]]></description>
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		<title>Understanding brand</title>
		<link>http://slicecreative.co.nz/site-articles/brand/understanding-brand/</link>
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		<pubDate>Sat, 05 Feb 2011 21:46:05 +0000</pubDate>
		<dc:creator><![CDATA[toeyone-sl]]></dc:creator>
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		<guid isPermaLink="false">http://slicecreative.co.nz?p=71</guid>
		<description><![CDATA[Your brand is the nucleus of your sales and marketing activities, generating increased awareness and loyalty when managed strategically. A good brand builds your businesses, an ineffective brand undermines your success.]]></description>
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		<title>What your brand won&#8217;t do</title>
		<link>http://slicecreative.co.nz/site-articles/brand/what-your-brand-wont-do/</link>
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		<pubDate>Sun, 18 Apr 2010 09:20:20 +0000</pubDate>
		<dc:creator><![CDATA[toeyone-sl]]></dc:creator>
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		<guid isPermaLink="false">http://slicecreative.co.nz/?p=749</guid>
		<description><![CDATA[Your brand is just one part of your business and while it is an important part, it won&#8217;t work for you if the other areas of your business needs attention. Your products, services and the way you operate your business must be right for your brand to work for you. Your brand will help get [&#8230;]]]></description>
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		<title>The importance of applying your logo consistently</title>
		<link>http://slicecreative.co.nz/site-articles/brand/logo-consistency/</link>
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		<pubDate>Sun, 18 Apr 2010 05:18:19 +0000</pubDate>
		<dc:creator><![CDATA[toeyone-sl]]></dc:creator>
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		<description><![CDATA[A consistent brand or visual identity is a strong and powerful marketing tool and your logo is the foundation of the rest of your businesses visual identity. It is the element that links all your marketing material together and basically 'is your business' from a visual identity point of view.]]></description>
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		<title>Positioning statements</title>
		<link>http://slicecreative.co.nz/site-articles/brand/positioning-statements-and-taglines/</link>
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		<pubDate>Sun, 18 Apr 2010 05:15:50 +0000</pubDate>
		<dc:creator><![CDATA[toeyone-sl]]></dc:creator>
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		<description><![CDATA[A positioning statement is a short sentence or statement that helps people understand what you do and conveys the benefits they will get from using your products or services. It usually accompanies most of your marketing material. It is strongly suggested that you develop a positioning statement for your business. We can help you with [&#8230;]]]></description>
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		<title>DIY Brand Creation</title>
		<link>http://slicecreative.co.nz/site-articles/brand/brand-creation/</link>
		<comments>http://slicecreative.co.nz/site-articles/brand/brand-creation/#comments</comments>
		<pubDate>Fri, 15 May 2009 08:27:14 +0000</pubDate>
		<dc:creator><![CDATA[toeyone-sl]]></dc:creator>
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		<description><![CDATA[Thinking about designing your logo and brand material yourself? Talk to us about what ]]></description>
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