A range of articles on brand, marketing and online marketing

Brand consistency

One of the most important aspects of a good strong brand is consistency. A professionally developed brand that is consistently applied across all areas of your business does two important things. The first is that it helps make your products or service more easily recognisable by your target market.

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The value of a logo

Of all your brand and marketing collateral, your logo is the most valuable and the most important thing to get right. In most cases, if you don’t have a logo – you don’t have a business. It is often your logo that gets seen first; in advertisements, on your business card, on signage, on brochures. […]

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Understanding brand

Your brand is the nucleus of your sales and marketing activities, generating increased awareness and loyalty when managed strategically. A good brand builds your businesses, an ineffective brand undermines your success.

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Promoting your business at events and festivals

Promoting your business at events and festivals can be a very effective way for a business to reach their target market. The opportunities can range from large trade shows with very specific target markets through to local community festivals, school galas and sporting events with a wide variety of attendees. No matter what size the […]

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Contact pages – keeping them safe from spam and junk mail

While having a website brings many great benefits to your business – it can also bring one thing you don’t want… a sharp increase in spam and junk mail if you have your email address on your website. The most common way for spammers to get your email address is by using software called ‘email […]

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Glossary of website terms

If you have invested in a website or are considering investing in a website you will find it helpful to learn some of the familiar terms used in relation to websites and search engine marketing (SEM). Bounce rate Bounce rate is a term used to describe the percentage of visitors to your site who only […]

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GST on goods sold overseas via an e-commerce site

Should you include GST on products that you are selling on your e-commerce website for overseas customers? Note: The information below is relevant to businesses based in New Zealand only. At the time of writing this article (12 May 2010) advice provided to us by the IRD was that for purchases that are exported within […]

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What your brand won’t do

Your brand is just one part of your business and while it is an important part, it won’t work for you if the other areas of your business needs attention. Your products, services and the way you operate your business must be right for your brand to work for you. Your brand will help get […]

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Search Engine Optimisation

Search Engine Optimisation (SEO) is a term used to describe ‘doing stuff’ to a website to help get it to rank (or to appear) on the first page of the search engine search results when a person searches for your products or services. When building a website, there are a number of key things that […]

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Designing signage

Vehicle and building signage is a wonderful, and over the long term, a very cost effective way to promote your business… if done right. As with all your your marketing material, to get the most value from your signage, it must be professionally designed and consistent with the rest of your marketing material. The last […]

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